Digital Day Reflection

Digital Innovation Day provided valuable insight into Fairway's initiatives to redefine itself through the power of technology.  As an avid Amazon shopper, it was interesting to learn about the enormous business opportunity that Amazon provides to players on the other side of the cashier transaction: vendors - I learned that Amazon commands 1/3 marketshare of US e-commerce sales, which allows companies like ETA and Daigger to gain incredible reach and sales.  I also found a lot of value in the Google session that highlighted key changes in AdWords and Google Analytics and best practices to optimize search engine marketing initiatives.  Steven Woldenberg's advice will help me in my keyword search project at ETA hand2mind this summer.